Funding story
How World of EPI matched capital to retail growth
The opportunity
World of EPI was building momentum in retail, but growth required capital that fit how the business actually operated. CEO and Founder Dr. Lisa Williams needed a partner who understood supplier economics, not just loan products.
The right funding structure mattered as much as the amount. World of EPI wanted to scale without giving up equity or taking on capital that did not match their order flow.
How Bridge helped
Bridge provided $2,000,000 aligned with World of EPI's retail growth plan. The team worked with Dr. Williams to match capital type and terms to how the business produces, ships, and gets paid on retail orders.
World of EPI scaled with the right capital structure, keeping ownership intact while meeting retailer demand.