How LIVWELL secured PO financing to scale retail orders
The opportunity
When LIVWELL was presented with the opportunity to expand into hundreds of new retail stores, CEO and founder Olivia Napoli knew it was a huge opportunity but also a financial stretch. Like many start-up companies, they did not have the working capital on hand to fulfill large purchase orders, but she needed it quickly.
Olivia knew she did not want to take on personal debt or give up equity just to get her product on shelves. She needed a financing partner that could move quickly, understand her supply chain, and help her stay in control.
How Bridge helped
Instead of trying to fit LIVWELL into a traditional lending mold, the Bridge team worked directly with Olivia to understand the details of her purchase order and her supplier relationships. Bridge helped her access purchase order financing quickly with no hassle or unnecessary hurdles.
Bridge was far more personal and made Olivia feel like she had someone on her team helping her look for the best funding options, instead of having to go at it alone. Bridge's financing allowed LIVWELL to produce the necessary inventory without delay.
Thanks to Bridge, LIVWELL fulfilled their nationwide retail orders and successfully launched on shelves across the country. That deal marked a major growth milestone and gave Olivia the confidence to keep scaling on her own terms.