Request financing

Inventory gets repaid
Equity doesn't

Funding a retail order with your equity or your cash feels free. It is the most expensive money you will ever spend, and the bill only shows up at exit.

Request financing
Bridge purchase order financing wins: Walmart launches, funded retail orders, and founder testimonials

Official purchase order financing partner to major retailers

The comparison

You already won the shelf
The only question left is what you fund it with

Most founders treat production like a rate-shopping exercise. That is the wrong frame. The placement is yours. The real question is what the next dollar to fund this order would otherwise be.

Same order. Two paths.

Purchase order

1.7M units · 1,500 doors

Production cost $2,300,000

How you fund it

Equity raise
Dilution 10%
Financing Self-repaying
Dilution 0%
COGS financed 100%

What you get

Equity is important, but not for production

Raise equity for the work that builds lasting value, and it compounds. Spend it on a production run that repays itself in ninety days and you burn permanent ownership on a temporary need.

Equity is for

  • Brand building
  • Product development
  • Hiring
  • Market entry
  • Infrastructure

Equity is not for

  • Producing an order you already won
  • Inventory against a single upcoming order
  • Covering production cost when a financing tool exists for exactly that

See it in action

Run Your Own Dilution Scenario

$500,000
$5,000,000
$50,000,000

Yes — here is the full picture.

Based on your inputs, financing this order with equity permanently gives up a slice that grows at exit. Bridge financing is a one-time cost that repays when your retailer pays.

Equity value at exit $4,550,000 ~9% dilution
Financing cost instead ~$30,000
Ownership you keep 100%

Illustrative only and not an offer of credit. Subject to underwriting.

Request financing

Keep the equity
Fund the order

Match the money to the need. Permanent capital for the things that last. Self-repaying capital for a self-repaying order.

$500M+

Funded for retail suppliers in 2025

100%

Of production cost financed per order

0%

Equity given up. Bridge is non-dilutive

48h

To indicative terms, subject to underwriting

Customers

Trusted by fast-growing CPG brands

Before using Bridge, the process of looking for a loan to expand my business was a long and tedious process.
Patrick A.CEO, Fitpal
Bridge made the whole process much more efficient.
David W.CEO, Positivity Akaline Water
Searching for a business loan seemed like such a daunting process but Bridge made it easy. Now I've found a lending partner that truly cares about the success of my business.
Adam M.CEO, Napoli Pizza
Bridge ended up being a miracle for my business. We easily compared options and will use the loan to grow from 11 to 50+ employees.
Sreekanth Y.CEO, SGM
The Bridge platform was a game-changer in our bank partner search. The ability to easily connect us to a vast network of lenders through a single loan request was so efficient, allowing us to focus more on making good tequila and less on searching for a bank.
Paul F.CFO, Wild Common
We are growing quickly in Walmart stores and needed access to capital. Bridge helped us find and compare capital options quickly. We were able to work with the Bridge team to discuss our options and make decisions on which option to choose.
Rudy P.CMO, beyondGREEN
Bridge was hugely instrumental in us finding the right lender and making sure we closed on time. Bridge has a broad and extensive knowledge of all funding options, connecting us to the right lenders, and helping us qualify and choose the best option for our business.
Olivia N.CEO, LIVWELL
Bridge went above and beyond to make sure our customer relationship is pristine with listening, insights and most importantly, action. This Bridge platform is actually a 'bridge' for us, and we were happy to be working with them!
Dr. Lisa W.CEO, World of EPI
We were impressed with several lenders in the process, we got at least 3 terms sheet that we were happy with. Bridge simplified the process for our mid-stage start-up to access capital.
Adam PerellaFounder, Charrinovations

Your equity is worth more than one production run

See indicative terms in 48 hours, subject to underwriting. No upfront fee. No equity given up.

Request financing